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Can a Site Owner Set a Minimum Adsense CPC?

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BrianMI
BrianMI
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Is it possible for a site owner to enable a setting which says, "I only want to show an ad if it pays $5.00 per click or more - reject everything less than that"???

The reason I'm asking is because I have created an Adwords image ad campaign for the Display Network. It's using placement targeting the 3 Big real estate sites. Ads are approved and not paused. Payment method is green lighted.

My ads are not showing. I have zero impressions over 3 days. Trulia alone gets 20,000 impressions per month for the city I'm targeting....so there impressions to be had every day.

I keep increasing my bid and am all the way up to $3.00 per click on the DISPLAY NETWORK (which is supposedly cheaper) - but still nothing. Meanwhile, I'm seeing generic ads for granola bars and remarketing ads for amazon and other sites I've visited as well as general and ads for clothes (on a real estate site - go figure) from sites I've never been to and other stuff that you KNOW are not bidding $3.00 per click. (How do you pay $5.00 per click to market a granola bar?)

I asked about this on the Adwords forum and someone said that sites can specify a minimum threshold in their Adsense settings whereby they can "start" the bidding at $2.00 per click and let the competition bid up from there.

Is that true? Is there an adsense setting where you can say, "I don't want to show ads for cheap clicks on my site - just ones which pay $5.00 or more." If so, then why are Adsense types always complaining that their clicks are not paying enough? Just set the minimum threshold higher.
#adsense #cpc #minimum #owner #set #site
  • Profile picture of the author dburk
    dburk
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    Hi Brian,

    There are 2 kinds of ads that are used on the Display network, text ads, and image ads. With text ads your ad might be sharing the same ad space with other advertisers. It is typical to see your text ad, along with several others, displayed simultaneously within the same ad unit. So text ads tend to have lower CPC than image ads.

    Since image ads use up all of the available ad slots within a single ad unit, you must bid high enough to displace all of the text ad bidders collectively. In effect you are purchasing all of the available ad slots within the ad unit, so your bid must be greater than the combined CPC of multiple text ads that are competing for the same ad space. That is just one of several reasons that you might be seeing higher than expected CPC.

    Another reason to see higher than expected CPC is due to poor Quality Scores. If you ads are not highly relevant to your targeting method, or your landing pages have quality issues, or your ad unit has a relatively low CTR, you will have a higher CPC.

    I'm seeing generic ads for granola bars and remarketing ads for amazon and other sites I've visited as well as general and ads for clothes (on a real estate site - go figure) from sites I've never been to and other stuff that you KNOW are not bidding $3.00 per click. (How do you pay $5.00 per click to market a granola bar?)
    Bear in mind that it isn't just about selling a granola bar, it is about winning a customer that, over a lifetime, might purchase boxes and boxes of granola bars, as well as many other products. Don't think about just the initial transaction, instead consider the lifetime value of a new customer, surely a $3.00 click could be justified when calculating the value of a new customer over an extended period of time.
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    • Profile picture of the author paulgl
      paulgl
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      Trulia is probably $300, not $3.

      Those ads are not to get clicks, most likely, but for brand awareness.
      They probably do some sort of CPM purchase.

      The whole real estate genre is probably a very high CPC.

      3 bucks may get you in the bottom of the barrel fake real estate sites.

      I do believe you can contact trulia about buying an ad.

      Granola bar companies are multi-billion dollar companies. That's why
      they pay thousands for a TV commercial...

      You are mixing apples and oranges.

      Paul
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