Google has their own course. Please visit Google AdWords and search for it.
Thanks

I don't provide any course, but will be happy to answer all your questions regarding Adwords/Bing.

I think Lynda has some

No need of wasting your money on PPC courses just read the PDF provided by the ad words team for fundamental,advanced and display network

there is a user here on WF called PPC-coach he does have some good tutorials on ppc bings and such, i learned a lot, you can find the free content in here somewhere i think

I will post what I post everytime this question is asked, hands down Perry MArshalls training is the best:
Perry Marshall's 80/20, Google AdWords & Facebook Ad Strategies

yes I'm on his list and have read all the stuff he gives for free

he is the 'man' on this subject for sure

Meh. I've read a lot of Perry Marshall's stuff. At first I thought it was pretty good. But as I really learned how to do CPC, I realized it was a lot of general marketing topics that you can find anywhere and the CPC specific stuff is just average.

Ther are some technical aspects you need to know like Keywords, Match Types, Ad Groups, Display URL, Quality Score, etc. But you can find tons of free information about that online.

Then there is more advanced optimizing you can do with day parting, locations, languages, devices, and you can really dial in by using bid adjustments.

You'll learn a lot more by just doing it. Just remember that you need to carry your hook from ad headline through the ad copy to the display URL to the landing page headline, copy and offer. That's the most important thing, I think.

Also, do a search for your keywords and see what other advertisers are saying in their ads. Chances are they are 90% all saying the same exact thing. Your ad will stick out if you say something different.

I had a call with my Google rep last week and he couldn't believe that I was getting a CTR around 8% for an ad that is averaging a 5 rank.

Depending on the content and design of your home page, that is either OK, or your first problem.

Can you convert cold traffic or do you have to send them through an email series to get them to convert?

Do you have a lead capture form on your landing pages or do you use an exit pop?

I don't know what market you are in, but keep this in mind: keywords are like pain points. Each different keyword provides insight to the prospects specific pain point. So someone searching for keyword1 is in a very different frame of mind and has a very different pain point than someone searching for keyword 2.

Therefore, the hook and message for keyword 1 starts in the ad headline and remains consistent all the way through to the call to action on your website.

This is completely different than keyword 2, which again starts in the ad headline and remains consistent all the way through to the call to action on your website.

You should know your market well enough to be able to pick out the different pain points.

Then, you can use the information within AdWords, once you are running your campaign, to optimize it, find new keywords, etc.

There is a lot that goes into effective marketing. Its not just ads and buy buttons. And there is something you could be doing every day within AdWords itself to optimize.

I make my living on clickbank and PPC and I found perry marshall stuff to be just KILLER!

try Bing and yahoo ads / chitika, this PPC are good beside google.

Use google partner help center.
Or download 2 PDF for study from it.
No need to join or buying any course just you need read the whole pdf carefully.

Hi Scaredukedevious,

PPC latest updates we can get through Google adwords and latest blog postings,PDFs which are available in online. If you want more you can find no.of information about PPC

Regards,
Marvick John,
Suncoast Furniture

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