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Facebook as a PPC network

by mahmoodb
2 replies
  • SEO
    • |
I have tried Facebook for PPC advertisement. I don't know where is the problem that only 0.1% of impressions generate clicks. It means, from 60,000 impressions, only 60 clicks happens.
Is this the nature of Facebook or is this my ads problems?
#facebook #network #ppc
  • Profile picture of the author crystyignat
    Hi there,

    I haven't used used Facebook so far but since it has the same PPC priciple I will give you my oppinion.
    Facebook is like Content Network in Adwords. Your ads will show a lot of times to people that are not interested in your product/service so your ad text must be appealing, "yell" at people to click on it, it should give them a good reasons to click on it, etc.
    Try to analyze where did your ad text showed and why didn't the people click on it. Are you giving them a reason to click? Offer them something in the ad! like Free Advice, Free ebook, Free Tips, etc.
    This is what usually increases your CTR - also make sure the average position is ok. If it shows only on the botom of the page, it means not a lot of people see it.

    Hope it helps,
    Cristian
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  • Profile picture of the author socksiong
    Originally Posted by mahmoodb View Post

    I have tried Facebook for PPC advertisement. I don't know where is the problem that only 0.1% of impressions generate clicks. It means, from 60,000 impressions, only 60 clicks happens.
    Is this the nature of Facebook or is this my ads problems?
    did you target demographically?
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