Facebook for lead generation

Hi Jayson L,

For your Facebook ads, did you do any testing of your ads (what is called A/B testing) to compare different versions of your ad in order to see which version performs better? That way, you can have a good idea of which version converts better & proceed to use & improve that version further.

In terms of getting leads, not too sure whether you're using landing pages to capture the leads off Facebook? If not, you can consider creating a unique, dedicated landing page on your website just for the purpose of capturing leads from Facebook, & use Facebook ads as a way of driving traffic directly to that landing page. It would be more cost-effective in the long run than buying leads.

There have also been a couple of new software plugins that came out recently, which allows you to actually create landing pages within your Facebook newsfeed itself. So if you're keen, I can provide you the direct URL for you to check out them as well?

Hi Jayson,

If it's lead generation you're interested in, I'd recommend sending them to a squeeze page rather than your Facebook page.

Also, you might want to try PPV. It works awesome for lead generation

My fav PPV networks are Trafficvance and LeadImpact.


John