Do direct messages work on Twitter?

19 replies
I'm interested to know: does direct messaging work for brands on Twitter? It always seems impersonal and, sometimes, rather annoying to receive an automated message immediately after following someone, and as a user I never engage with whatever product or service being offered. But what's it like from the prospective of the brand -- does it grow traffic, generate leads, boost sales, etc? Is it a tactic worth pursuing despite the threat of alienating some followers?
#direct #messages #twitter #work
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  • Profile picture of the author SandraGenJobs
    I'm not sure about the traffic, although I would love to hear more opinions about this. From my experience as someone who's received numerous dm's, I say they are annoying and every time I get it I immediately unfollow whomever sent it.
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  • Profile picture of the author Slade556
    Well, you seem to have answered your own question:

    Originally Posted by GJHancock View Post

    It always seems impersonal and, sometimes, rather annoying to receive an automated message immediately after following someone, and as a user I never engage with whatever product or service being offered.
    It's always betetr to create some kind of relationship between you and your followers, sending DM's is indeed everything you described it to be.
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  • Profile picture of the author mirko76
    I'm also unfollowing everybody who sends a DM (except it's a personal friend or sb asks for help).
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  • Profile picture of the author vsta
    I'd say that for me personally the chances that I'll notice a message are higher if it's a direct one. So yes, I'd say, it does work..
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  • Profile picture of the author GJHancock
    Thanks for your replies. It seems that DMs are generally hated. Brands still continue to push them on followers, though; surely with little success?

    @vsta, do you use DMs to promote products or services, and have you had positive results doing so?
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  • Profile picture of the author johnfsander
    Yeah sometimes you get automatic DMs from new followings or followers. Being a Twitter user i personally don't like this practice and ignore these kinds of msgs in first sight. If you want to do branding you should interact with other users for this purpose you can reply to their tweets and tell them about your business in interaction rather than using DM.
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  • Profile picture of the author relentlesshustler
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    • Profile picture of the author oxygenearth
      Originally Posted by relentlesshustler View Post

      direct messages work on Twitter if your direct messages is worth attention
      Could you expand a bit more your answer? Thanks
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  • Profile picture of the author Eagle07
    Originally Posted by GJHancock View Post

    I'm interested to know: does direct messaging work for brands on Twitter? It always seems impersonal and, sometimes, rather annoying to receive an automated message immediately after following someone, and as a user I never engage with whatever product or service being offered. But what's it like from the prospective of the brand -- does it grow traffic, generate leads, boost sales, etc? Is it a tactic worth pursuing despite the threat of alienating some followers?
    If you are promoting a brand, the best route will be using promoted twits.

    I think direct messages will only work when you have established a good relationship to your followers such that they would be much willing to hear from what you have to say to them.
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  • Profile picture of the author colorexpert4
    I think direct messages don't work on Twitter. But it will work if you can communicate in proper way. Most cases we can't want to spend time but want result within very short time.
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  • Profile picture of the author Sturge
    In our experince no. We find that most DM's tend to be from social media tools like commun.it and tend to offer no value. They tend to look spammy, that's we we have opted not to make it a prominent feature in our tool Tweet Rocket. Of course if you have existing relationships with individuals then it can always be useful to have a more private chat.
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  • Profile picture of the author MarksWineClub
    No. I think there's some difference between gaining followers and DM. You cannot DM someone out of the blue, so how exactly does one lead to the other?

    Personally, I find it better to stay away from things that are flat out annoying and the auto DM is certainly annoying for users.
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  • Profile picture of the author Ghoster
    I've never read a DM I received on Twitter. I don't think they work at all. They're viewed as spam.
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  • Profile picture of the author suchiroy
    Yes, you can send a direct message on Twitter, But make sure they are related to your niche.
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  • Profile picture of the author JohnnyPlan
    I personally think DMs are a waste of time it's been such a spammed feature that it 99% of the cases it's just a time waster and many people have figured that out already. With the latest update where everyone can send messages to everyone this will get even worse.

    I suggest you try mentions instead, those work a lot better conversion-wise though you do have less space to convey your message.
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  • Profile picture of the author thasquizza
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    I have been using this see my thread , with success but only as it's related to the content of my websites , if you dm to followers about flowers but your followers are internet gamers you won't sell anything
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  • Profile picture of the author honestgroup
    I would say that direct messages are something you should stay away from. If you have a quality product or service, then a simple promotion like ads will get you targeted customers. I focus on creating an awesome product or service and promoting them indirectly, because my intention is to have people who have interest on my product or service to visit my website and buy. Again, the focus is on the quality of the product or service. Believe me, you will get repeat customers if you stick on to that golden rule.

    Cheers,
    Ron
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  • Profile picture of the author Poprugan
    It depends how you approach direct message. Direct messages with special offers for followers can work wonders (and word of mouth about that can draw you in a larger audience). On the other hand merely spamming random people with direct messages makes you look like an ad campaign. It's impersonal, and for many individuals, offensive.
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  • Profile picture of the author Kathrine Leach
    surely this will not work properly because everyone will not read the messages..
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