3 Tips to Market your Business on Instagram

by KLTMarketing

Posted: 9 years ago 21 replies

SOCIAL NETWORKS

Instagram has become one of the best social platforms to market your business, and with over 300+ million users (and growing) it's no wonder why.So If you haven't already thought about using Instagram as part of your social media marketing strategy, I highly recommend that you consider exploring Instagram to reach a new audience.

If you are already using Instagram for your business but not really seeing any results I have 3 tips you should look into..

Tip #1: Utilize your Profile Information
Your profile bio is the only place on Instagram where people can learn about you, so use it! This is your chance to quickly tell your story and what you are all about. Don't forget about adding your website address as well - this will be the only location in Instagram where you can place a live link. If your website address seems obscenely long you can create short a customized link through bitly.com

ProTip: Incorporate some relevant emojis in your bio as this is the language that is used on Instagram, not only is it eye catching but it also adds personality.

Tip #2: Have a #Hashtag Strategy
One of the best ways to get found on Instagram is through hashtags. Now I don't mean any random hashtag, it has to be related in one way or another to the picture that you shared. For example including a "#dog" in the description when the picture you shared is about a cat just doesn't make sense, but perhaps #lovemycat or #petlovers might be more appropriate. Now it does take a little bit of research to find the right combination of hashtag that will get your business found, my suggestion is to explore the users of Instagram who could be your target audience and see if there any common hashtags being used that you could also incorporate to your hashtag strategy. I would suggest you keep your hashtags to maximum of 10 - any more than this is just bordering on being spammy. If you can create a hashtag that is unique to your business then that is even better.

ProTip: Keep your hashtags in an app such as Evernote or your phones default note taking app so you can quickly copy and paste it to your Instagram post.

Tip #3: Use the Geo-Tagging Feature
This feature is extremely useful for businesses who have a physical location as it can drive foot traffic to your store, and who doesn't want that. Having a geotag to your post allows who ever is viewing your post to find your business on the map - it will literally pin point your business to them which so cool! Needless to say anytime you post something about your business on Instagram make sure geotag too!

Hope you find these tips useful!

#business #content marketing tips #instagram #market #online marketing #social media marketing #tips #tips blog

nwik

9 years ago

Awesome post.

Quick question: You mentioned using hashtags in Tip #2.

My question is: is there a 'master directory' of IG hashtags?

It would be nice if something like that exists (along with #s of pictures using that tag)

It would be great for categorization and content contextualization

Thanks
2 replies

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TomWest

9 years ago

Hello! I totally agree that social networks play an important role in website promotion. As nowadays more and more people use different social networks, business pages on such websites as Facebook, Instagram, Twitter and others! And I think that by following these three steps everyone can achieve a success in website promotion! Thank you for that you made it possible to visualize this process!

Thanks
1 reply

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KLTMarketing

9 years ago

Originally Posted by TomWest

You're very welcome!

And YES, social marketing plays an important role in today's business landscape. What's so great about it is anyone can use it. That's why I encourage small businesses in particular to take advantage of its power to grow their business by reaching their targeted audience more easily.

Thanks

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KLTMarketing

9 years ago

Originally Posted by nwik

Thanks, glad you found this useful...

As far as a "mastery directory" of IG hashtags goes, there really isn't one. Though you can find resources that can give you some of the top hashtags used in certain industries, it's by no means 100 percent complete.

That's why its important to do a little homework by using the explore feature on IG and typing in the hashtag you want to use and seeing how many people are using it - IG will literally tell you that information. If you find that there are millions of post using the hashtag you want to use, you may want to use something else as the hashtag could be too crowded for you to get noticed.

Anyways you can check these resources out to get you started but again my advice is to have a hashtag strategy that is unique to your business:

The 7 Best IG Hashtags for Business
The Ultimate Guide to Using IG Hashtags

Thanks

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Sara20

9 years ago

It is a good idea for your business plan, but it can be blocked as a SPAM! Instagram don’t like such things! But also, it will be cool to do something like short video-report about your business product with a fun story!

Thanks
1 reply

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KLTMarketing

9 years ago

Originally Posted by Sara20

It is a good idea for your business plan, but it can be blocked as a SPAM! Instagram don't like such things! But also, it will be cool to do something like short video-report about your business product with a fun story!

Could you elaborate on your comment about being "blocked as SPAM"?

And YES, I agree that using video is great way to tell your story instead of just using pictures. A good mixture of both is ideal.

Thanks

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smartpotato89 Banned 9 years ago

[DELETED]

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- KLTMarketing 9 years ago
  
  Originally Posted by smartpotato89
  
  I red that people more like photos than videos. But this is great idea for business.
  
  That's really interesting that you say that because there has been a rise in videos on Instagram, at least from what I have seen. Now I don't suggest that all the post you post on IG be all videos but a healthy combination of both is the ideal. If you haven't used video at all I suggest that you test it out and see how your audience reacts, you may find some positive results.
  
  Thanks
  
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delicbilj 9 years ago

Those are great advices you gave us. Simple to use and I'll definitely give the a try next time I post on Instagram.
- Thanks
- 1 reply
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- KLTMarketing 9 years ago
  
  Originally Posted by delicbilj
  
  Those are great advices you gave us. Simple to use and I'll definitely give the a try next time I post on Instagram.
  
  Glad this was helpful to you.
  
  Thanks
  
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RalphMcCoy

9 years ago

I agree with the post. Instagram is a great place for business to market and connect with their target audience. It help business for branding and grooming their business worldwide.
Visual content attract more people and bring more traffic fast.

Thanks
1 reply

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KLTMarketing

9 years ago

Originally Posted by RalphMcCoy

Yes visual content can attract more people and bring more traffic fast which is the beauty of Instagram. Plus if you play your cards right and you may not have to spend much on Ads to bring awareness to your brand and get followers.

Thanks

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kazim 9 years ago

I am not so active on Instagram. I find your post really helpful. I will try these tips to make Instagram more effective.
- Thanks
- 1 reply
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- KLTMarketing 9 years ago
  
  Originally Posted by kazim
  
  I am not so active on Instagram. I find your post really helpful. I will try these tips to make Instagram more effective.
  
  I'm really glad this helped you out. Hope the pictures we're helpful in explaining things as well
  
  Thanks
  
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Funtobesocial

9 years ago

Thanks for the post. I literally just signed up to use Instagram last night. I'm very active on Facebook, Twitter, and Pinterest. I was skeptical because too many social media platforms can become a lot to monitor. So far I like it and will continue to find ways to utilize it.

Any tips for growing a following on there?

p.s. @funtobesocial on instagram. Let me know what you think.

Thanks
1 reply

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Rocco B.
Fun To Be Social

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KLTMarketing

9 years ago

Originally Posted by Funtobesocial

Welcome to the IG community! And glad you found this helpful.

Wow you are almost on all the big social sites, how do you juggle all of it?

As far as tips go, I suggest you put together a #hashtag strategy. No more than 10 if possible, that's how people will find you on IG unless they are already looking for you directly. And make sure you have some content already posted before going to the next step below.

Next is to look at other IG accounts that you think might have the audience you want to target. Find ones that have more followers than they are following (typically accounts that have the same amount of follower and following are doing follow-for-follow, which in my point of view is useless). Check out their bios, see if they are looking for user generated content, usually they will place in their bios that "if you want to get featured use this #". This is free advertisement for you (which is awesome!) and if they do feature your content you'll be viewed by their thousand of followers.

Hope this helps a bit.

Thanks

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HayleyS

9 years ago

Hi! I fully agree with you that Instagram has become one of the best social platforms to market a business and I liked the tips you shared here! By the way, I think it should be noted that Instagram differs from other social networks by encouraging creativity and a bit of aggressiveness when it comes to marketing and communicating with fans.

Thanks
1 reply

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KLTMarketing

9 years ago

Originally Posted by HayleyS

Glad you found this helpful! AND Yes, Instagram is a social network that encourages creativity. I myself have found the platform to challenge and bring the best of my creative side.

Thanks

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subbseo 9 years ago

Thank you for sharing
- Thanks
- 1 reply
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- KLTMarketing 9 years ago
  
  Originally Posted by subbseo
  
  Thank you for sharing
  
  Glad to have helped.
  
  Thanks
  
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himanuzo 9 years ago

Consistency is the key to succeed the IG... this will takes months to see good result that you hope.
- Thanks
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onehalf 9 years ago

Proper use of hashtags is really helpful in getting the attention of your target audience.
- Thanks
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3 Tips to Market your Business on Instagram

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