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Keys of a good Twitter Campaign
Twitter is the perfect network for going viral, users there tend to share other users content in a more frequent way than they do in other networks, and this is because the platform is designed for that, a retweet is an extremely easy thing to do, but how do you get viral?
Here are some advices:
1. Find Your Influencers: Every niche has influencers, and they are the ones that hold the key for getting viral, what you need to do is to get an RT from one of them, after that just lay down and watch as your tweet gets viral.
How do you find your niche s influencers? You can use twitalyzer.com for finding them between your audience, Klout Score is also a very good tool for finding big users.
2. Test Your Tweet Times: If you are an experienced Twitter user you know that the results sometimes depend on the moment you tweet, so its very important you find the ideal time for doing it for your campaign, all the audiences are different so you need to know when is the best time for yours.
For doing this you can use bit.ly for tracking the times when your links have better engagement, you can also use Twitalyzer for getting a lot of data on your engagement and your audience behaviour.
3. Pay attention to patterns: Use the tools Ive described before to find patterns in your engagement, which of your tweets are more successful? The long ones? The ones with links or images? The ones that include hashtags? This is all valuable information you can use to optimize your campaign and get better results.
4. Manage your expectations: This is very important, not all tweets are destined to success, in fact, most of them just get lost into oblivion, some research has shown only 6% of the tweets are retweeted, and only a fraction of that achieves virality, so you need to be patient and consistent, and dont give up after a few bad days.
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