making sense of these facebook ad stats
Hi,
Hope this is the right forum to ask this. I'm new at FB advertising, and was wondering if someone can help me make sense of these stats.
It seems that the first ad here, which has *by far* the highest impressions AND the highest relevance score AND the highest number of clicks, has not resulted in any conversions, while the two other ones seem to do better. I'm aware that there is a difference beween impressions and conversions of course, but this seems *very* disproportional and i'm wondering if it's correct, and if i'm reading it right?
thanks
Hope this is the right forum to ask this. I'm new at FB advertising, and was wondering if someone can help me make sense of these stats.
It seems that the first ad here, which has *by far* the highest impressions AND the highest relevance score AND the highest number of clicks, has not resulted in any conversions, while the two other ones seem to do better. I'm aware that there is a difference beween impressions and conversions of course, but this seems *very* disproportional and i'm wondering if it's correct, and if i'm reading it right?
thanks
