I'm relatively new to the space of Social Media Marketing. I got a pretty good client now and my role is handling his Instagram profile.

I'd like some advise. I'm mainly troubled about helping him handle the content. Working with a personal brand means I don't know enough about his day or opinions to write his captions, and of course I can't produce the images or videos for him... so what's left? What do you offer when getting hired for profile management?

I'm curious about how you structure these kind of jobs. Do you have them send content and you write the captions? What's our role in this and how could we work efficiently, but also make my presence (and payment) necessary and wanted.