Instagram adds new features to keep up with TikTok

A new article on Forbes reports that Instagram is releasing a range of new updates in a bid to outshine rival app TikTok.



The major change in this update is the relocation of the Reels video function, which is now at the bottom of the screen. Reels is intended to serve as Instagram's answer to TikTok, and the feature was launched in July this year. Adam Mosseri, the head of Instagram, commented on these new changes:

So, Instagram doesn't want to shake things up too quickly and mess with a good thing. However, it's getting harder and harder for the longer-established platforms to ignore how many users TikTok continues to pick up. TikTok's rapid growth across the world in recent years has resulted in the platform treading on Instagram's toes. To preserve Its widespread monopoly, Instagram released Reels to compete with TikTok videos. The Reels feature is still in its infancy, so forecasting its popularity compared to TikTok at this stage is challenging; Instagram has not yet shared figures on Reels' success.

Lately, Instagram has further expanded into E-commerce, persuading brands to sell their products on the platform. It will soon install a shopping tab near the Reels tab, and has already added checkout options and the ability to tag products in a photo so that consumers can shop directly from images.

The upgrades in this update will likely appeal to brands looking to set up shop on Instagram, but only time will tell if the Reels feature can catch up with TikTok's already established and booming viewership.

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