Facebook Tests New Video Ad Options, Including Updated Targeting Categories and Instagram Reels Ads
A new article on Social Media Today reports that Facebook has just announced new topic-based targeting options for its in-stream ads, along with the first stage of ads in Instagram Reels, expanding its outreach options.
Users get in-stream ad targeting categories, which will provide more targeting options for their video ad campaigns. As per Facebook:
Instagram just gave us our first peep at Reels ads, which give brands a way to tap into the platform's TikTok clone.
Reels ads are pretty much the same as organic Reels in terms of format and presentation, but additional features like 'Sponsored' tags provide transparency and you get a 'Shop Now' or 'Install now' CTA button at the bottom.
Facebook is also adding sticker ads for Stories.
Essentially, creators can more effectively brand promotions with more organic-looking promotions within their Stories content. For the most part, these are expected additions, which may not be game-changers. But, is Facebook Stories is a strong brand promotion vehicle?
Users get in-stream ad targeting categories, which will provide more targeting options for their video ad campaigns. As per Facebook:
| "Powered by machine learning, over 20 Video Topics are available when you select the In-Stream Only placement and brand objectives for your campaign. This gives advertisers more choice in the content they want their ads to appear in, and reach engaged video viewer audiences." |
Reels ads are pretty much the same as organic Reels in terms of format and presentation, but additional features like 'Sponsored' tags provide transparency and you get a 'Shop Now' or 'Install now' CTA button at the bottom.
Facebook is also adding sticker ads for Stories.
| "In the coming weeks, we'll be testing custom Sticker Ads for Facebook Stories with select advertisers and creators. These ads will enable creators to monetize their Facebook Stories with ads that look like stickers and receive a portion of the resulting revenue. Brands will create bespoke stickers and creators can proactively place these Sticker Ads in their Facebook Stories." |
Essentially, creators can more effectively brand promotions with more organic-looking promotions within their Stories content. For the most part, these are expected additions, which may not be game-changers. But, is Facebook Stories is a strong brand promotion vehicle?
