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Outsourcing Logo / Branding Design

by Mairin44
9 replies
  • WEB DESIGN
    • |
Hi Guys

I have outsourced the logo design for my branding to be used on my website, FB page, email list, business cards and letterheads but the designer has asked me for the sizes I want. I have no idea as I assumed there are standard sizes for each platform. I've also asked for several different formats i.e. jpeg, png, pdf.

Should a designer know this? If not, could someone please advise what sizes I should request.
#branding #design #logo #outsourcing
  • Profile picture of the author Mark Singletary
    This should help: Always Up-To-Date Social Media Image Sizes | Sprout Social

    Mark
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  • Profile picture of the author WalkingCarpet
    Banned
    Originally Posted by Mairin44 View Post

    Hi Guys

    I have outsourced the logo design for my branding to be used on my website, FB page, email list, business cards and letterheads but the designer has asked me for the sizes I want. I have no idea as I assumed there are standard sizes for each platform. I've also asked for several different formats i.e. jpeg, png, pdf.

    Should a designer know this? If not, could someone please advise what sizes I should request.
    It shouldn't be an issue.
    Make sure the logo is done in vector and that you receive the source file at the end.
    Source file should be a vector format such as Adobe Illustrator AI, EPS, SVG etc.
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    • Profile picture of the author David Beroff
      Originally Posted by WalkingCarpet View Post

      Make sure the logo is done in vector and that you receive the source file at the end.
      Source file should be a vector format such as Adobe Illustrator AI, EPS, SVG etc.
      Agreed. I ask artists to give me both the AI (source for future revisions) plus a PDF, (since I personally don't have AI), because then I can zoom the PDF to any desired size, and then copy/paste into the desired file format, using IrfanView, or even, (gasp!), MS Paint.
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      • Profile picture of the author Mvalerie79
        I usually ask for both
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  • Profile picture of the author SteveJohnson
    To answer your question, no, a designer shouldn't know this. He/she couldn't possibly know all of the uses you may put a logo to. Some web platform have 'standard' sizes, some don't. Some change their standards more often than normal people change socks.

    Just curious - why do you call hiring a designer 'outsourcing'? I suppose it is, since you obviously didn't do it yourself, but I got quite the chuckle out of that. Marketers do love buzzwords, eh?
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  • Profile picture of the author Mairin44
    Thanks guys!
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  • Profile picture of the author Hostnameclub
    I recommend to ask a designer to work on both background: black and white.It will be ensure your logo is nice for any background colours.
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  • Profile picture of the author MeAlaister
    Yeah sure , A professional designer know the size , resolution, ... every thing about the design, just mention about your purpose of your logo/brochure he will do the rest, because i am a designer
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  • Profile picture of the author WPThemeGuru
    At first you have to give him the dimension width and height because you are embedding it on your website. After that just tell him all the other website where you want to place the logo and he will adjust the dimension.
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