Core requirements of a converting website?

Start with INTENT. What do you want the site to do? The less it is required to do, the simpler you can make it. One mistake many make is asking their site to carry too much water, and it becomes either confusing or ineffective.
What is your intent?

Are you looking for leads?
For direct sales?
For list development?

Take some time and write out your answer:

I want my new website to: _________________

Take some time to get the purpose, intent and then strategize with your developer on how best to proceed from there.

Since you mention CONVERTING, what exactly does that mean...do you want to convert visitors to buyers, or to prospects via an email sign up perhaps?

BEFORE you can convert anyone, you have to know WHERE they will come from. So what model will you use to generate the traffic to the site where you seek conversions?

Sorry I have more questions than answers, but if you are willing to take the time to get your INTENT down on paper, you just might see a clearer path to what you are trying to do, eh?

GordonJ

Okay so first thing is that im probably going to build my site/funnel next year, need to stick to one thing right now, which is facebook groups and influencer marketing (Dream 100)

But to answer your question,

"I want my new website to generate leads, convert sales, and build my list." - So all three.

I'm guessing it's time to build a funnel?

The traffic will probably come from facebook groups, and influencers who ive built a relationship with.

Ideally i would like to convert a visitor to a lead, to a sale, all in the same page and with me just promoting my offer across social media

but you are right, i realize i need a funnel for my intent

thank you

PS - let's see in a year how far i get and how many kicks in the ass i need to actually get to my goals

Good to read this.

A good converting website has a clean design, makes it easy for people to access information, and creates a clear conversion path that people can follow to ultimately convert.

1. Clear call to action
2. Clear call to action
3. Clear call to action

Oh and I think I forgot, have a clear to action...

Seriously, focus on pushing people towards the action that you want.

Obviously make the website user friendly, easy to navigate, fast loading so it passes the core web vitals assessment and all that good stuff. But never lose sight of your focus.

Looking at your intent, I think you've already nailed it, you need a funnel.

The website should be the top of funnel. The call to action is to sign up to your list. You have to make it clear to people what will lose out on if they fail to sign up. After that, you focus on selling as a separate goal.

Best wishes,
PP

It is a broad question and depends on your intent. Is it an Ecom site or something else?
In general:

Social proof (customer reviews, testimonials, case studies)
Scarcity (limited time or limited quantity)
Clear call to action
Copywriting that focuses on how your product solves your customers problems pain points
Good quality product photos if applicable

You can consider following points:
-You need to design dedicated landing pages for your services.
-You need to keep attractive offer on your landing pages.
-Please put clear heading on your pages.
-Please keep high quality content on your website.