How much should I charge for Website Service?

25 replies
  • WEB DESIGN
  • |
Apologize if same thread existed before.

I have just started making simple website using joomla and wordpress with free templates and plugins, and I tried to make trial offer of my service to some of my friends with price of $100 including domain and hosting 1 GB and 1 year maintenance.

To my surprise, I got good feedback which results in receiving more orders.

But now I cannot decide of how much I should charge for it. One of my client ask me to make website for her company. From my understanding, the price for personal and corporate should be different.

So I would like to ask following:

For personal web, should I keep the price of $100? Or Should I increase the price? Because I see others selling with higher price e.g. $150 - $250 with only 100 MB hosting.

Should I charge for design only? If so, how much is suitable for simple website?

How much is suitable for corporate website? With or without domain and hosting.

Thanks
#charge #service #website
  • Profile picture of the author Trivium
    As I haven't run a website service myself, I cannot comment on the pricings, although I can perhaps offer some ways of approaching the problem.

    Firstly, it is definitely a good idea to charge seperate amounts for personal and corporate websites. A corporate one will typically be used to increase the profile of their business, and thus their profits, and as you are providing them with a means to further profit, you should be able to charge more accordingly.

    Secondly, if you are just starting out, getting good feedback and clients should be a priority, and offering your services at a cheaper cost initially is a good way to do this. Its better to have 10 clients paying you $100 than only 4 paying you $150.

    Also, if you are designing the site for them, then instead of charging a flat rate, it would strike me as being better to charge based on what the client wants, although you'd need to establish some sort of base charge from which they can build off if they want additional content to that provided. Offering a basic package, with options for upgrading to suit a client's needs would be a possible model to go with.

    Hopefully that gives you a few ideas, and also that someone else better versed in this can fill you in on appropriate pricings. Good luck!
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    • Profile picture of the author Richest
      Hi Trivium,

      Thanks for your reply. Really gave me some insight especially about pricing for design based on customer demand.

      Thanks a lot
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      • Profile picture of the author Trivium
        Originally Posted by Richest View Post

        Hi Trivium,

        Thanks for your reply. Really gave me some insight especially about pricing for design based on customer demand.

        Thanks a lot

        No worries mate. If I think of anything more to add, I'll be sure to let you know
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    • Profile picture of the author Beetlesales
      Will you please give me several links to previous work? I can then gauge how much you should be charging by that.
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  • Profile picture of the author Roll3rBoX
    You have to keep seperate price tags for them. Remember you'll have to offer support for your site too!
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    • Profile picture of the author Richest
      Originally Posted by Roll3rBoX View Post

      You have to keep seperate price tags for them. Remember you'll have to offer support for your site too!
      Thanks for your advice. I have plan to give yearly maintenance support for $100 including recurring payment of domain and hosting.

      Do you think it's too cheap? or too expensive?
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  • Profile picture of the author Trivium
    Seeing that no-one else seems to have posted about the actual cost of designing/hosting a website, I decided to have a look myself (as much for my own interest as yours), and here's a brief summary of what I found.

    Firstly, might be worth having a look at this site, as it does provide some insight into the pricings of web pages. However, I personally view the prices given by the calculator to be quite exorbitant (especially for lower-standard web pages), but the list of the costs associated with web page design is quite enlightening, and might give you an idea what to charge.

    However, I'm typically seeing that prices for website hosting, design and maintenance for a year will at the least cost around $1500. I think this may be corporate pricings though, as I don't expect anyone to pay this much for a personal site.

    So, from what little information I've gathered, I would probably be leaning, as you said, to prices in the $150-$250 range for personal websites, with the price varying based on the amount of work needed. It would also be a good idea to introduce an extra cost you are required to do excessive maintenance on the site, as this is using up your time, and as the saying goes, 'time is money'.

    For corporate websites, I'd say you could probably get away with asking for $1000-$1500, and negotiating from there. Increase this as you get more experience, and depending on the client's needs.

    Please, don't take what I've said here as gospel, and do a bit of research into it yourself, but I do hope it gives you an idea of what might be a reasonable goal to aim for.

    All the best!
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  • Profile picture of the author Trivium
    Firstly, who are you using for hosting? Those pages took ages to load. In fact, only the first one has partially loaded, and its been over 5 minutes. It's not my connection, since I can load other pages just fine. Maybe the host is down, or crippled for whatever reason, but no-one is going to wait this long for a page to load.

    Anyway, looking at emohealindo.com, I can immediately think of a few changes I'd make. Firstly, never use blinking text.. ever. It is distracting, and looks very unprofessional. Secondly, you have a whole bunch of images running down the right hand side. None of these are captioned, nor are they the same size and all lined up. The right alignment makes the inner edge look jagged. If possible, I'd drop a divider directly to the right of the image column, and make them like a side-bar. Then I'd try get all the widths the same, and center align them in that sidebar. Dropping captions under the images to describe their destination (many appear to be hyperlinked) would be a good practice, as no-one likes 'mystery meat navigation'. Lastly, I find myself having to scroll down almost an entire screen length to see the actual blog content. Its pushed down by a pair of images of an audio CD (one of which took more than 10 minutes to load - looks like it only just finished doing so) and some text.

    For a first website though, it is not bad (and I can tell you, I've seen A LOT worse). And for only $100 a year, you're not really obligated to do much more than make a functional website. But for your image and reputation, might be an idea to polish them up a bit, but only if you want to use them as show-pieces.

    Also, if a client requests a design you've already come up with, it would probably make sense to give them a discount of sorts. After all, its less work on your behalf. It doesn't need to be anything drastic, but just a small incentive which in turn makes your life easier as well. And don't worry if your first client buys cheap. You can always adjust the pricings for subsequent clients.

    Also, I simply cannot load any of the other web-pages. I'm assuming the host is down, as not even the first one has finished. Might be an idea to seek another host, especially if you are planning to make a corporate web-site. You can always work any increased costs into the price.

    Hope that helps a bit
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  • Profile picture of the author samclarke
    Just as a thought you may want to provide wordpress as well. If these are personal sites it will be easy for someone without knowledge to screw it up. Then you will be looking at additional fees for fixing their mess.

    I also strongly recommend you don't start off running "friend discounts" In regards to pricing I would say if you are doing original design them $100 is entirely too low. even for a personal site. I would only charge that low if you are just using a template and making a few modifications.

    For an all out personal design it really depends on what they want eg the complexity, features and the time it will take you to develop it.

    For commercial you shouldn't ever charge less that $500 IMO. If the company is for real than they will have a budget for web development.
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    • Profile picture of the author Richest
      Trivium:
      Thanks for reviewing. Yup, as I said, it's horrible design
      I did the design based on request from my client. She want blinking text, and she want all of her advertisement be seen on the right side of the web. She want large banner on top of the web so people notice it. So I did what she asked.

      The hosting is local Indonesian hosting, it's number three on top five local hosting in my country. I didn't find any slowness here. I use local hosting since her business is local business and only for Indonesian.

      Anyway, I took your advice, next time I should make better design for my reputation

      Samclarke:
      Yeah, I admit I'm trapped in "friend discount" scheme, because I feel guilty to give high price, and I have no confidence to offer higher price due to my skill. I will encourage myself to be more confident to offer higher price, as well as improving my skill. Thanks for your advice
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  • Profile picture of the author Arushi
    It's all depend upon clients requirements and functionality of the web site, dude! don't go for overall charges, bcz there may be too top to implementation if it's dynamic.
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  • Profile picture of the author Trivium
    Hi Richest,

    Well, always do what your client wants. It saves arguments down the track. However, if they want something really stupid, do feel free to nicely suggest that it might not be a good idea, and put forward a viable alternative. Also, the local hosting is probably why I can't access them easily - they obviously don't concern themselves with international availability of the website.

    Also, there's nothing wrong with discounting for friends. It's something I'd do, although that said, only for close friends, not any acquaintance.

    Personal sites offer most scope for discounting, as these typically are quite simple, and concerns such as traffic and customers are usually low or non-existant. Its the corporate pages you need to worry about - if they are serious about promoting their company, they'll have a budget for this sort of thing, as samclarke said.
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  • Profile picture of the author Timwarriorforum
    i remember starting off at $100, then i doubled it (and people paid), then i added $100 (and people paid) then i doubled it again (people paid). each new build i just charged more. now the min is $1000 and up. and i refer them to hostgator so i dont have hosting headaches.
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  • Profile picture of the author Beetlesales
    After waiting approximately 5 minutes for my 20MBPS internet to load each page, I have come to this conclusion.

    -You are most likely using a template that you have modified to suit your needs, correct?

    -Your logo design is a 3 on a scale of 1-10. I suggest using Adobe Photoshop and viewing some of the top design organizations websites to get a feel of "quality" work.

    Your sites are not that bad. They just need to be touched up and uploaded to a "reliable" hosting server.
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  • Profile picture of the author EricHall
    Server you are using is slow, I have 50MBPS and it is hardly loading

    You really have to charge based on the work to be done.
    A flat rate is a good place to start
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  • Profile picture of the author appliedvisual
    Determine your hourly rate for design and then determine the hourly rate for development. This will give you a good idea about what to charge for what. Then,... go to work. Just don't short yourself. There's nothing worse than undercutting yourself, then the design doesn't pop cause your frustrated.

    And,.. Screw the "friend discount," you'll regret it every time. Most friends won't appreciate all your hard work. They think that you click a few button and Viola! This is a business so treat it as such.
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  • Profile picture of the author Jeff Burritt
    Banned
    One idea is to charge nominally more, say $25 more; and then outsource some of the easier tasks to a friend/coworker of yours. Then you can have more time to take on more work (still being very competitive price), and focus more on the finer designs detail. And ultimately making more money.
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    • Profile picture of the author Richest
      Hi All.

      Thanks for your replies. Especially for notification of slow loading. I never knew such slowness exist as I have no problem accessing it here. So maybe that's why local hosting is cheap :rolleyes:

      As for Friend Discount, looks like I have to modify the discount. I mean $100 without maintenance service. If they want service, I will charge more

      As for company, I will encourage myself to charge more. I think I will start from the range of $500 to $1000 depend on the design and function.

      Trivium: Thanks for your advice. You're right I should give some suggestion and not just comply her request.

      Beetlesales: Yes, I modified templates, I don't design it
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      • Profile picture of the author xtrapunch
        Originally Posted by Richest View Post

        As for Friend Discount, looks like I have to modify the discount. I mean $100 without maintenance service. If they want service, I will charge more

        As for company, I will encourage myself to charge more. I think I will start from the range of $500 to $1000 depend on the design and function.

        Beetlesales: Yes, I modified templates, I don't design it

        If you just make some minor modifications, $100 is just fine for the service that you offer. If you create new themes or modify them to make them totally unique, you can charge more. How much? It will depend on your skill and the quality that you offer.

        How much do I charge? Minimum $500 for custom WordPress themes. You can find my pricing in my forum thread. Link in my signature.
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  • Profile picture of the author robinhoodtech
    Asking how much to charge for a website, is kinda like answering "How much is a car?" It really depends on what you are offering, your experience, and your overall end product. Most web design companies start at $5,000. This obviously is not what you are offering. I would check the competitors that are offering similar services, and see what they are charging. That would give you a better idea.
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    • Profile picture of the author markthedoc
      Website design prices vary massively. I build websites for people and I generally charge between £300-£800, depending on what the client needs but many companies will charge thousands and often their design and build is nothing special.

      I used to build all my websites from scratch but I'm trying to get it across to clients now that most businesses don't need a bespoke, designed from the ground up website and that a WP theme will be just fine for them. You don't get all your clothes designed and made especially for you or your furniture designed and built from scratch so why should you with your website?

      I'm trying to teach them that they are much wiser investing their money in SEO to ensure that when their website is completed, it gets found in the search engines and that it actually generates business and makes them money.
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      • Profile picture of the author Richest
        Hey Mark, thanks a lot for your reply. It's really encourage me. I feel I can charge more now even if it just use wordpress.

        Thanks mate

        Originally Posted by markthedoc View Post

        Website design prices vary massively. I build websites for people and I generally charge between £300-£800, depending on what the client needs but many companies will charge thousands and often their design and build is nothing special.

        I used to build all my websites from scratch but I'm trying to get it across to clients now that most businesses don't need a bespoke, designed from the ground up website and that a WP theme will be just fine for them. You don't get all your clothes designed and made especially for you or your furniture designed and built from scratch so why should you with your website?

        I'm trying to teach them that they are much wiser investing their money in SEO to ensure that when their website is completed, it gets found in the search engines and that it actually generates business and makes them money.
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  • Profile picture of the author aporn124
    Thank for you advice.
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