Facebook's News Feed is Getting 60% of Total Ad Spend Across Facebook And Instagram
WarriorForum.com | 5 years agoMarketing Land recently reported that the results of Socialbakers' Social Media Trends are in. It concluded that Facebook's News Feed ads scored the highest CTR when compared with Facebook video ads, Instagram news feed and Story ads. The report examined Facebook and Instagram ad performance for more than 140,000 branded accounts during the second quarter of 2019 and discovered that Facebook News Feed ads attracted 60% of the total ad spend in the period: “Instagram feed came in a distant second at 20%, and the rest of the top five — Instagram Stories, Facebook suggested video and Facebook in-stream video ...