Before making an investment decision, more than half of offline investors gather information online. According to RRD study, more than half of consumers discovered a new brand, product, or service in the previous year through both word of mouth and social media. These numbers demonstrate how social media can be a veritable treasure for financial services companies aiming to acquire consumers and encourage long-term success. But only if they use it correctly. Financial services marketing is frequently limited in its ability, partly due to traditional advertising tactics, but primarily due to tight regulatory compliances that must be met. Here ...