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Showing results 1 to 56 of 309
Search took 0.09 seconds. Search: Posts Made By: Mr. Subtle
Forum: Copywriting 20th January 2014, 11:01 AM
Replies: 31
Views: 1,955
Posted By Mr. Subtle
Re: Who's the Best Copywriter of All Time? (so far)

Probably the writers of the Buybull ... err ... Bible.

.
Forum: Copywriting 20th December 2013, 11:46 AM
Replies: 4
Views: 656
Posted By Mr. Subtle
Super Bowl Sunday Commercial

Beans - YouTube

If I owned a company making this sort of product I would buy a 30 second spot on Super Bowl Sunday.

(The commercial above is faux.)
Forum: Copywriting 12th December 2013, 05:25 PM
Replies: 75
Views: 4,993
Posted By Mr. Subtle
Re: Big Ad Agencies And Their Clients Give Me A Belly Laugh

About 10 pages from the Cartier full page spread (which was right after the Hermes ad) is this ad...

http://i40.tinypic.com/wiswfp.jpg

I'm willing to bet this ad isn't a 37%.
Forum: Copywriting 12th December 2013, 01:01 PM
Replies: 75
Views: 4,993
Posted By Mr. Subtle
Re: Big Ad Agencies And Their Clients Give Me A Belly Laugh

Even well-known brands can have better ads than just plopping down an image of a watch or some guy walking in the snow. Imagine for a second J. Peterman-style copy on the Hermes ad.
...
Forum: Copywriting 11th December 2013, 02:31 PM
Replies: 75
Views: 4,993
Posted By Mr. Subtle
Big Ad Agencies And Their Clients Give Me A Belly Laugh

Current issue of "The Economist" (BlackRock cover) inside cover (2-page) spread...

http://i41.tinypic.com/28lt16p.jpg

Current rate $181,150. Ad agency gets $27,172.50.

Could most in here...
Forum: Copywriting 23rd November 2013, 06:10 PM
Replies: 38
Views: 1,459
Posted By Mr. Subtle
Re: What do you guys think of this landing page?

I would have added a little fun to it by animating the book cover...

http://i43.tinypic.com/2nlbjf8.gif
Forum: Copywriting 28th September 2013, 11:16 AM
Replies: 35
Views: 12,266
Posted By Mr. Subtle
Re: Ben Suarez 7 steps to freedom 1 & 2

I thought Suarez's "SuperBiz" (which evolved into 7-steps) a much better book.
Forum: Offline Marketing 26th September 2013, 12:07 PM
Replies: 14
Views: 897
Posted By Mr. Subtle
Re: Help with M3 Design for Lead Gen?

LOL... I NEVER called you a name because it's against forum rules to do so. You're upset because I told you that you could never sell restaurant owners postcard ads for $50k and you took that as a...
Forum: Copywriting 17th September 2013, 10:54 AM
Replies: 21
Views: 1,646
Posted By Mr. Subtle
Re: ANYONE Can Dunk A Basketball! Please critique my sales page

Your headline is weak. It says ...

Here's how you can increase your vertical jump instantly...

Yet you don't follow through on the "instantly" anywhere in the VID or in the sales copy. And even...
Forum: Copywriting 11th September 2013, 07:37 AM
Replies: 12
Views: 2,732
Posted By Mr. Subtle
Re: Best looking ADvertorial yet...

Full page advertorial from today's paper. New product from the EdenPure people...

http://i42.tinypic.com/wtd9w3.jpg
Forum: Copywriting 7th September 2013, 02:42 PM
Replies: 56
Views: 4,243
Posted By Mr. Subtle
Re: Affirmations For Copywriters

I agree about the Cardone audio (and I'm a book guy, but in this case pass on the book and get the audio). His voice kind of reminds me of a Marine Corps DI. Cardone is NOT into affirmations... just...
Forum: Copywriting 3rd September 2013, 05:29 PM
Replies: 51
Views: 1,931
Posted By Mr. Subtle
Re: Offer/copy/list ratio --- HELP PLEASE!

Offer in the 40-40-20 rule has NOTHING to do with copy.

One more time... OFFER in the 40-40-20 rule is about the company and the product and or service they are OFFERing.
Forum: Copywriting 3rd September 2013, 05:28 PM
Replies: 51
Views: 1,931
Posted By Mr. Subtle
Re: Offer/copy/list ratio --- HELP PLEASE!

Offer in the 40-40-20 rule has NOTHING to do with copy.

One more time... OFFER in the 40-40-20 rule is about the company and the product and or service they are OFFERing.
Forum: Copywriting 3rd September 2013, 03:50 PM
Replies: 51
Views: 1,931
Posted By Mr. Subtle
Re: Offer/copy/list ratio --- HELP PLEASE!

You brought up insurance so i used it in my example, but you still haven't answered the question:

Why does a company/product/service (aka offer) have to be compelling in order to succeed (in...
Forum: Copywriting 3rd September 2013, 02:56 PM
Replies: 51
Views: 1,931
Posted By Mr. Subtle
Re: Offer/copy/list ratio --- HELP PLEASE!

Why does the company/product/service have to be "compelling?" Some of the largest users of direct mail in the world are insurance companies. Not sure the words compelling and insurance could ever be...
Forum: Copywriting 3rd September 2013, 02:23 PM
Replies: 51
Views: 1,931
Posted By Mr. Subtle
Re: Offer/copy/list ratio --- HELP PLEASE!

I disagree. It's a fun exercise because of ....

how copywriters view their importanceE (http://marketingbrainfarts.com/101809.html)

: )
Forum: Copywriting 3rd September 2013, 12:08 PM
Replies: 51
Views: 1,931
Posted By Mr. Subtle
Re: Offer/copy/list ratio --- HELP PLEASE!

Well duh! : ) But that doesn't answer the OP's "importance ratio" question.
Forum: Copywriting 30th August 2013, 09:34 AM
Replies: 20
Views: 1,300
Posted By Mr. Subtle
Re: Video Sales Letters: Do you see people leaving once the "pitch" begins?

The best book I read last year was "Pitch Anything" by Oren Klaff.

Klaff pitches deals worth multi-millions of dollars. All of his pitches are under 20 minutes. He says you can't keep anyone's...
Forum: Copywriting 29th August 2013, 12:34 PM
Replies: 32
Views: 1,768
Posted By Mr. Subtle
Re: How is this direct mail sales letter?

We're talking envelopes here. Who has ever, in the history of mankind, ever "switched" because they read an envelope?

I didn't post the "sales" letter because I didn't want to confuse you more by...
Forum: Copywriting 28th August 2013, 04:32 PM
Replies: 32
Views: 1,768
Posted By Mr. Subtle
Re: How is this direct mail sales letter?

The Hartford has been sending their ads in "official"-looking envelopes for over 2 years. Note the "AUTO INSURANCE DOCUMENTATION" on the envelope (it's what everyone is going to look at first). This...
Forum: Copywriting 28th August 2013, 02:58 PM
Replies: 32
Views: 1,768
Posted By Mr. Subtle
Re: How is this direct mail sales letter?

Envelope to test...

http://i44.tinypic.com/qzk6ky.png
Forum: Copywriting 28th August 2013, 11:11 AM
Replies: 9
Views: 965
Posted By Mr. Subtle
Re: advertorial

Advertorials should look like articles. Here's a 1/2 page advertorial from today's paper...

http://i41.tinypic.com/ncyqrs.jpg

Variations of this ad have run at least a dozen times this year.
Forum: Copywriting 28th August 2013, 10:51 AM
Replies: 32
Views: 1,768
Posted By Mr. Subtle
Re: How is this direct mail sales letter?

Other than the fact you don't know anything about what mailing formats are working? : )

http://i41.tinypic.com/s16f4h.png

The key word here is what is WORKING and not whether you like it or...
Forum: Copywriting 27th August 2013, 11:48 AM
Replies: 18
Views: 950
Posted By Mr. Subtle
Re: does anyone else watch The Pitch?

Obviously they know who the company is (and I doubt they will be briefed by the company as to who/what they are/do since the agencies can do their own research on/offline before the meeting), but...
Forum: Copywriting 21st August 2013, 09:38 PM
Replies: 18
Views: 950
Posted By Mr. Subtle
Re: does anyone else watch The Pitch?

Yeah... love the show too.


LOL. Plus both logos looked like they were "designed" by high schoolers. I couldn't f#@kin' believe how bad they were.

Also I knew the "suit and tie" guys would...
Forum: Offline Marketing 17th August 2013, 02:56 PM
Replies: 83
Views: 5,236
Posted By Mr. Subtle
Re: My Direct Mail Strategy $100.000 In 90 Days

Let me get this straight...

On July 31st you attended a direct mail webinar.

On August 1st you ran out and bought 20,000 envelopes, 20,000 sheets of paper and enough ink to print these letters....
Forum: Offline Marketing 8th August 2013, 10:36 PM
Replies: 22
Views: 2,613
Posted By Mr. Subtle
Re: Bringing a postcard back from the dead

http://i39.tinypic.com/2h87c7o.jpg

http://i44.tinypic.com/21e9kb4.jpg

http://i39.tinypic.com/jr5s01.jpg

http://i44.tinypic.com/jzjpg6.jpg

"It's deja vu all over again." "It's deja vu all...
Forum: Offline Marketing 8th August 2013, 09:45 AM
Replies: 83
Views: 5,236
Posted By Mr. Subtle
Re: My Direct Mail Strategy $100.000 In 90 Days

Sorry, but you are WRONG. You can not tell the "open rate" of any direct mail campaign. What you're piking above is RESPONSE RATE.

If you mail 1,000 letters and get a 1% response and then test...
Forum: Copywriting 7th August 2013, 01:35 PM
Replies: 59
Views: 2,558
Posted By Mr. Subtle
Re: Anyone else find it weird about the copywriting forum....

The crab earring you wear (in your pic) does indeed make you look beautiful.
Forum: Offline Marketing 7th August 2013, 12:54 PM
Replies: 22
Views: 2,613
Posted By Mr. Subtle
Re: Bringing a postcard back from the dead

Polish has been doing scary ads about bugs (carpet mites) for a long time. Note the sample mailer below:

http://i40.tinypic.com/1zud8m.jpg

If you look close you'll see a spot where a .32 cent...
Forum: Copywriting 7th August 2013, 12:40 PM
Replies: 59
Views: 2,558
Posted By Mr. Subtle
Re: Anyone else find it weird about the copywriting forum....

Why? You're putting too much importance on copy because you're a copy writer. Direct mail guru Ed Mayer, a ton of years ago, published his 40-40-20 rule for success in direct marketing (it applies...
Forum: Offline Marketing 2nd August 2013, 12:23 PM
Replies: 83
Views: 5,236
Posted By Mr. Subtle
Re: My Direct Mail Strategy $100.000 In 90 Days

Actually it's much less. According to the latest data 34.1% of letter-sized envelopes are discarded unopened.
Forum: Offline Marketing 1st August 2013, 10:40 AM
Replies: 83
Views: 5,236
Posted By Mr. Subtle
Re: My Direct Mail Strategy $100.000 In 90 Days

I LOL when onliners move over to direct mail and talk "open rates." It's something never discussed by direct mail pros because there is no way to track "open rates" in direct mail. You can test...
Forum: Copywriting 1st August 2013, 09:14 AM
Replies: 12
Views: 2,732
Posted By Mr. Subtle
Re: Best looking ADvertorial yet...

Half page advertorial from today's paper. This time the subject is hydrogen peroxide (instead of vinegar).

http://i41.tinypic.com/vemzpw.jpg
Forum: Copywriting 25th July 2013, 01:20 PM
Replies: 39
Views: 1,718
Posted By Mr. Subtle
Re: Copywriting + Infographics = You tell me! :-)

I would tighten up the spacing a bit so people don't get a finger cramp while doing all that scrolling...

http://i44.tinypic.com/1zlvn94.gif
Forum: Copywriting 12th July 2013, 12:13 PM
Replies: 7
Views: 904
Posted By Mr. Subtle
Re: If You Have One Minute, . . . I Promise Your Headlines Will Glow.

http://i39.tinypic.com/2r403o6.jpg
Forum: Copywriting 11th July 2013, 06:57 AM
Replies: 12
Views: 2,732
Posted By Mr. Subtle
Best looking ADvertorial yet...

Full page advertorial from today's newspaper...

http://i43.tinypic.com/34ql0rq.jpg

It's made up of a number of articles and is the new expanded version of James Direct's old 1/4 page vinegar...
Forum: Copywriting 2nd July 2013, 12:51 PM
Replies: 22
Views: 1,267
Posted By Mr. Subtle
Re: anyone ever try a Treadmill desk?

Not really. A few months back PBS had a great show about exercise called "Guts" by Michael Mosley. It's amazing what science is uncovering about exercise.

Mosley went to some scientific sports...
Forum: Copywriting 1st July 2013, 02:05 PM
Replies: 20
Views: 1,442
Posted By Mr. Subtle
Re: Hottest Headlines

http://i44.tinypic.com/rbw3dc.jpg


.
Forum: Copywriting 29th June 2013, 09:38 AM
Replies: 10
Views: 765
Posted By Mr. Subtle
Re: Critique request for mailing

Too wordy for me ... try PITHY:

http://i42.tinypic.com/33zd9nn.jpg
Forum: Offline Marketing 28th June 2013, 10:19 AM
Replies: 13
Views: 1,006
Posted By Mr. Subtle
Re: How Much Is 1 New Costumer Worth To a Potential Clients?

You sit down with them and ask. It's different for every one.
Forum: Offline Marketing 26th June 2013, 11:24 AM
Replies: 8
Views: 479
Posted By Mr. Subtle
Re: Help with a print ad

Betcha dollars to donuts $1k spent in B2B direct mail will result in way more biz than $1k spent in a coupon mailer.
Forum: Offline Marketing 25th June 2013, 12:12 PM
Replies: 23
Views: 1,325
Posted By Mr. Subtle
Re: Helping a roofing contractor client

20k population means there are roughly 5k homes. He can reach out and touch everyone using a (6.5x11") postcard and sending them via EDDM for $1500 (or less including...
Forum: Copywriting 21st June 2013, 01:41 PM
Replies: 27
Views: 1,652
Posted By Mr. Subtle
Re: GRAPHIC DESIGN QUESTION: Does butt UGLY sell?

Define "ugly."

Eugene Schwartz PIKED "ugly" as being his advertorial-like ads. They weren't "ugly" ... just different from all the other ads in the magazine.

If your definition of "ugly" is...
Forum: Copywriting 14th June 2013, 04:03 PM
Replies: 11
Views: 1,051
Posted By Mr. Subtle
Re: Hilarious eBay ad (that actually worked!)

I have a Chevy Tahoe and can easily put 15 (under a tarp) in the back.
Forum: Copywriting 10th June 2013, 01:48 PM
Replies: 16
Views: 1,075
Posted By Mr. Subtle
Re: Hey George, I've Gotta Tell You About This New Gig I'm Working On...

Here's the actual ad in case some of you have never seen it:

http://i39.tinypic.com/f9fszl.jpg

Doesn't get much simpler than this.
Forum: Copywriting 4th June 2013, 01:37 PM
Replies: 13
Views: 887
Posted By Mr. Subtle
Where do you think the average Joe/Joan wants to see ads...

It's not where you think. At least not where most in here think it is. Late last year Adobe released a report on the state of online advertising. Below is an interesting factoid:
...
Forum: Copywriting 3rd June 2013, 07:38 AM
Replies: 5
Views: 727
Posted By Mr. Subtle
Re: McDonald's fight back

Fast Food Sign Generator - McDonald's, KFC, Pizza Hut, Wendy's, Hooters, Arby's, Taco Bell (http://www.says-it.com/fastfood/mcdonalds.php)

Enjoy!... creating your own.
Forum: Copywriting 28th May 2013, 12:41 PM
Replies: 41
Views: 1,289
Posted By Mr. Subtle
Re: Please Review My Sales Page and Website

http://i39.tinypic.com/anlh4z.jpg
Forum: Offline Marketing 16th May 2013, 01:51 PM
Replies: 38
Views: 1,525
Posted By Mr. Subtle
Re: Pizza Parlor Promotion!

HUH!? The guy who owns the pizza franchise IS LOCAL. If he goes under he'll have to fire his employees who are also LOCAL.

The hard part of helping a franchisee is that they are already paying 5%...
Forum: Copywriting 15th May 2013, 04:07 PM
Replies: 3
Views: 556
Posted By Mr. Subtle
Re: I'm looking for an Ebook cover creator who also knows how to sell. Do they exist?

Hey... you stole Vin Montello's avatar.
Forum: Copywriting 14th May 2013, 03:56 PM
Replies: 7
Views: 865
Posted By Mr. Subtle
Re: How a Simple Direct Mail piece and a "free gift" turned me into a lifelong customer

I've kept all of Gary Halbert's dollar bill letters to me and ended up buying and subscribing to everyone of his newsletters.
Forum: Copywriting 14th May 2013, 03:11 PM
Replies: 26
Views: 1,088
Posted By Mr. Subtle
Re: Please Critique Sales Copy - Copy Edited May 14th

Dude... you're "Skilled Labour Leasing; Specializing in Concrete Construction" headline is so boring. Put a little spark of attention-getting energy into it...

http://i39.tinypic.com/311mb6g.png
Forum: Copywriting 14th May 2013, 09:32 AM
Replies: 23
Views: 1,841
Posted By Mr. Subtle
Re: my favorite gary halbert newsletter...

Years ago on Bruce Wedding's Copywriting Board there was a Yellow Pages thread to which I posted a Yellow Pages quiz (which was borrowed from an actual quiz given to Yellow Pages insiders at their...
Forum: Copywriting 9th May 2013, 11:42 AM
Replies: 23
Views: 1,841
Posted By Mr. Subtle
Re: my favorite gary halbert newsletter...

Be wary of Halbert's advice on Yellow Pages ads. Based on a study of over 80,000 Yellow Pages display ads (all with metered lines) "advertorial"-type ads do poorly. (Remember... I'm talking Yellow...
Forum: Copywriting 9th May 2013, 09:53 AM
Replies: 8
Views: 917
Posted By Mr. Subtle
WHOA! Is this scary or what? ...

WARNING: This is what happens when Gin makes contact with brain cells:

http://i41.tinypic.com/vh9fdh.jpg
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