Forum: Offline Marketing 
19th March 2018, 08:03 PM
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Replies: 67
Views: 17,750 Re: Cost of Leads for Lawyers
Thanks for posting something helpful and authentic
The first time I've visited WF in a long time, I'm still on a notify list for this very old thread.
I'm an independent lead generator and...
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Forum: Offline Marketing
28th January 2014, 03:01 AM
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Replies: 23
Views: 2,308 Re: Real Estate Agent Landing Pages
I'm using this PHP redirect, and its been very effective because it covers most devices. And easy to configure 3 target domains for phones, tablets and desktop users. Well supported with updates so...
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Forum: Offline Marketing
25th January 2014, 09:40 PM
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Replies: 23
Views: 2,308 Re: Real Estate Agent Landing Pages
You can take this man's advice to the bank. Not only does he dig down and learn the local marketing processes, he puts them to work with action. He speaks from experience.
I landed on this thread...
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Forum: Offline Marketing
24th April 2012, 12:23 PM
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Replies: 33
Views: 5,157 |
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Forum: Offline Marketing
24th April 2012, 10:03 AM
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Replies: 33
Views: 5,157 Re: How to decide what to charge for leads?
Hi Mike,
To be clear... I would not say "traffic" to the prospect or client. Nor would I necessarily say "leads". That little phone script I included is all that's needed in my experience. It's...
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Forum: Offline Marketing
22nd April 2012, 09:50 AM
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Replies: 29
Views: 2,063 Re: Rent-A-Site Hybrid - anyone doing this?
To the OP... congratulation on taking some proper action and showing good initiative to find ReachLocal as a comparison to use if needed. Thanks for reminding me of RL. Service Magic prices can be a...
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Forum: Offline Marketing
22nd April 2012, 09:05 AM
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Replies: 17
Views: 925 Re: How can we get this type of Google Listing?
No one I know has ever seen the SiteLinks snippets in the SERP for a website without these criteria:
- These extra links are seen when Google returns a SERP for the root/home page (index.html or...
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Forum: Offline Marketing
22nd April 2012, 08:48 AM
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Replies: 33
Views: 5,157 Re: How to decide what to charge for leads?
Yes. That's it. Never underestimate the power of words.
"One man's meat is another man's poison." ~Tom Jones in Henry Feildings famous book.
Words have many underlying connotations and the...
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Forum: Offline Marketing
22nd April 2012, 04:19 AM
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Replies: 33
Views: 5,157 Re: How to decide what to charge for leads?
My own experience and same-same for my coaching clients...
Change your strategy. Don't sell leads.
Local Lead Buyer's Breakdown
Hot Lead Buyers - insurance agencies, mortgage brokers. ...
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Forum: Offline Marketing
14th March 2012, 06:33 PM
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Replies: 42
Views: 7,526 Re: Using Skype for Cold Calls
I use other stuff from same company for meetings. The phoneburner acounts, I've put several of my clients into PhoneBurner because if you are making enough calls... then you really need a contact...
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Forum: Offline Marketing
14th March 2012, 12:13 AM
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Replies: 42
Views: 7,526 Re: Using Skype for Cold Calls
Skype gets hit by the major telecom networks with a connection fee for every call placed through the telecoms. The telecoms are the ones responsible for the copper wire network and they are...
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Forum: Offline Marketing
8th March 2012, 02:23 AM
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Replies: 134
Views: 12,242 |
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Forum: Offline Marketing
7th March 2012, 04:47 AM
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Replies: 134
Views: 12,242 |
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Forum: Offline Marketing
7th March 2012, 04:02 AM
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Replies: 134
Views: 12,242 Re: POWERFUL OFFER WINS EVERY TIME
Please go back and read that post carefully about how to get your first credibility client so you can use the power headline.
This is a separate standalone mailing with one single purpose and you...
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Forum: Offline Marketing
4th March 2012, 10:45 PM
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Replies: 134
Views: 12,242 Re: POWERFUL OFFER WINS EVERY TIME
The power in this campaign is the proven results. If you can't back it up for a Chez Gerard, you cannot use it.
But use whatever proven results you have from an existing client. The better the...
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Forum: Offline Marketing
4th March 2012, 07:18 PM
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Replies: 134
Views: 12,242 |
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Forum: Offline Marketing
4th March 2012, 07:07 PM
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Replies: 134
Views: 12,242 POWERFUL OFFER WINS EVERY TIME
Hi Steve,
Nice job and kudos to you for sharing this openly in the forum. This is the post card headline Steve got from my post in I love Direct Mail?
"Let Me Double your Covers at Chez Gerard...
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Forum: Offline Marketing
1st March 2012, 06:00 AM
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Replies: 58
Views: 5,193 |
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Forum: Offline Marketing
1st March 2012, 01:33 AM
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Replies: 23
Views: 1,058 Re: SMS campaign idea
EDIT by the poster
I took this out and now putting it back by request. The reason I took it out is because thinking some new marketers could stray down the wrong path. See the post and reply...
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Forum: Offline Marketing
20th February 2012, 12:38 AM
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Replies: 9
Views: 1,204 Re: Demo Site Model and Direct Mail
That first part is not totally clear to me. You said, "your not finding interested people first.. I will build the site first". Not clear what you are doing, what form of mailing piece you are...
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Forum: Offline Marketing
14th February 2012, 02:00 AM
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Replies: 221
Views: 18,169 Re: I LOVE direct mail. Do you?
Great points. You are targeting your phone call list by manually creating it from information gathered, which is 80% of the benefit in targeted direct marketing. The channel we use for sending the...
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Forum: Offline Marketing
10th February 2012, 10:03 PM
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Replies: 28
Views: 1,687 Re: Pay Per Call - Advice Needed
All good advice from @dancorkill
I would add, there is often confusion on the metric for performance... is it phone calls, or appointments, or is the Dollars spent by the new patient/customer,...
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Forum: Offline Marketing
9th February 2012, 09:29 PM
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Replies: 28
Views: 1,687 Re: Pay Per Call - Advice Needed
Okay, you're on the right track now. Always use landing pages you control. Always have a specific tangible offer with a single CTA.
The offer is really the spark to the whole success. Get that...
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Forum: Offline Marketing
9th February 2012, 08:44 PM
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Replies: 28
Views: 1,687 Re: Pay Per Call - Advice Needed
You're getting some great info here especially from Ken Michaels. I'd weigh in with some help but you haven't really given us enough information.
If this many incoming phone calls are judged as...
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Forum: Offline Marketing
7th February 2012, 07:39 PM
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Replies: 4
Views: 832 Re: Direct Mailing (guru question)
First, your question is whether to place your Name/Return address on the Envelope, not the letter,
Customized direct mail takes in a lot of variables, if I could see the entire piece and know your...
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Forum: Offline Marketing
7th February 2012, 06:28 PM
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Replies: 221
Views: 18,169 Re: I LOVE direct mail. Do you?
Hi Michael,
Congratulations on taking action. And Kudos to you for actually doing this in small runs testing your strategy. That's music to my ears as a coach! Testing and keeping track of...
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Forum: Offline Marketing
6th February 2012, 12:51 AM
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Replies: 221
Views: 18,169 Re: I LOVE direct mail. Do you?
In reference to the Every Door Direct program does not require addresses. Those are blanket saturation mailings delivered to every house on the carrier routes.
If you are doing targeted mailings...
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Forum: Offline Marketing
6th February 2012, 12:46 AM
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Replies: 221
Views: 18,169 Re: I LOVE direct mail. Do you?
This direct mail thread has gone in different directions but just refuses to go away. These are some of the best posts below. Some are mine and some from others.
I hope the bottom line for anyone...
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Forum: Offline Marketing
5th February 2012, 06:07 PM
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Replies: 91
Views: 23,051 |
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Forum: Offline Marketing
4th February 2012, 04:20 AM
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Replies: 91
Views: 23,051 |
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Forum: Offline Marketing
4th February 2012, 03:57 AM
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Replies: 91
Views: 23,051 |
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Forum: Offline Marketing
31st January 2012, 09:32 PM
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Replies: 91
Views: 23,051 |
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Forum: Offline Marketing
29th January 2012, 09:26 PM
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Replies: 26
Views: 1,792 Re: 15 Ways To Get Offline Consulting Clients
Sometimes it pays to listen to old farts like us... and my last 'real job' was 32 years ago. Russ is right. So I will chime in with the same advice.
It doesn't sometimes go wrong, it always goes...
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Forum: Offline Marketing
28th January 2012, 09:57 PM
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Replies: 17
Views: 880 Re: My FIRST SEMI-COLD CALL . RESULTS...
Firstly, congratulations on your success, Karen. Keep it up and follow with more action while your success fuels that enthusiasm.
I have to agree with the other posts here, you are drawing...
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Forum: Offline Marketing
22nd January 2012, 11:01 PM
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Replies: 10
Views: 823 Re: My Email Pitch. What do you think?
You want advice on an email pitch so I will keep it on topic.
1. Use a vetted genuine List.
2. Segment your email list by category: pizza, plumbers, dentists
3. Segment by neighborhood:...
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Forum: Offline Marketing
13th January 2012, 04:05 AM
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Replies: 14
Views: 1,077 |
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Forum: Offline Marketing
12th January 2012, 08:26 PM
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Replies: 221
Views: 18,169 Re: Attorney Mailing to Local B2B Marketplace
Hi Brandi,
Would you mind sharing some of your experience in mailing to your local business market?
That could really expand the awareness for how powerful targeted mail campaigns can be for...
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Forum: Offline Marketing
11th January 2012, 07:13 PM
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Replies: 221
Views: 18,169 Re: I LOVE direct mail. Do you?
Hi George,
Try this company Online Printing Services: Postcard Catalog & Brochure Printing Company (http://www.printingforless.com/) Ask for Wes Kirk or Travis Hartman.
If your mailing list...
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Forum: Offline Marketing
10th January 2012, 09:24 PM
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Replies: 30
Views: 11,600 |
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Forum: Offline Marketing
10th January 2012, 08:57 AM
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Replies: 19
Views: 12,787 Re: How much do you give as a referral fee?
I don't offer a bounty for referrals. But I do keep up regular communication with satisfied clients asking for referrals from their colleagues... just an introduction.
Here's some old school...
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Forum: Offline Marketing
24th December 2011, 02:24 AM
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Replies: 221
Views: 18,169 Re: I LOVE direct mail. Do you?
Its Christmas Eve afternoon, so my posts here today may not be in the best order and I may be repeating myself, but I'll slog on a bit more
Expense or Investment?
Expensive - you hit it. ...
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Forum: Offline Marketing
21st December 2011, 10:54 PM
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Replies: 221
Views: 18,169 Re: I LOVE direct mail. Do you?
Compelling Messages for High Response Rates
There's really not magic hat method for compelling, egaging words. seems like after 30 years in the game, its a creative process... when its time for...
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Forum: Offline Marketing
20th December 2011, 10:01 PM
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Replies: 221
Views: 18,169 |
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Forum: Offline Marketing
20th December 2011, 09:13 PM
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Replies: 221
Views: 18,169 Re: I LOVE direct mail. Do you?
@ Beverly21
@nacke81
@tnleverett (http://www.warriorforum.com/members/tnleverett.html)
There is a simple strategy behind a lot of direct mail methods that work for "offline marketing" offers.
...
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Forum: Offline Marketing
12th December 2011, 12:35 AM
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Replies: 283
Views: 26,405 |
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Forum: Offline Marketing
29th November 2011, 11:08 PM
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Replies: 283
Views: 26,405 |
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Forum: Offline Marketing
23rd November 2011, 10:31 PM
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Replies: 221
Views: 18,169 |
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Forum: Offline Marketing
11th November 2011, 08:26 PM
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Replies: 58
Views: 3,611 Re: Cold Calling Rant! (about Mobile Websites)
All the above you've been given, is great advice from experienced pros. Sounds like you are on the learning curve in "how to not sound like a telemarketer".
Local businesses are getting...
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Forum: Offline Marketing
7th November 2011, 07:11 PM
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Replies: 221
Views: 18,169 Re: I LOVE direct mail. Do you?
Dan, John, Gary, Bill, myself, and many others have taken direct mail well beyond the theory stage. We are all following a scientific approach. the methods you are quoting here have all stood the...
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Forum: Offline Marketing
6th November 2011, 05:22 PM
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Replies: 221
Views: 18,169 Re: I LOVE direct mail. Do you?
Excellent.
Priority Mail is Not Expensive
These always gets opened 100% of the time. Do the math on a total mailing cost with 100% open rate. These are best used as followups, or with extreme...
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Forum: Offline Marketing
6th November 2011, 04:26 PM
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Replies: 221
Views: 18,169 Re: I LOVE direct mail. Do you?
@ sounds very expensive
@ too expensive for my tastes
Positive Points for Direct Mail
Offline Marketing is tailor-made for extreme direct mail targeting. You can easily reduce the number...
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Forum: Offline Marketing
5th November 2011, 08:11 PM
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Replies: 221
Views: 18,169 Re: I LOVE direct mail. Do you?
Lumpy Mail... love it! the dice adds that extra sauce that gets your open rate way, way up there.
Handwritten addresses: also a great addition for increasing open rate.
And your segmenting...
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Forum: Search Engine Optimization
8th May 2011, 01:39 AM
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Replies: 22
Views: 1,535  Re: Exact match .biz vs exact match + .com
Before I comment on exact match domains...
Domain Extension for TLD - In all my experience and for all my clients, Google is color-blind for search engine rankings when is comes to domain...
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Forum: Offline Marketing
1st March 2011, 01:06 AM
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Replies: 25
Views: 1,394 |
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Forum: Main Internet Marketing Discussion Forum
15th January 2011, 01:41 AM
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Replies: 170
Views: 9,682 Re: The Lazy Man's Way to Riches
I can't really comment on the state of this forum, but perhaps I can shed some light on the history of marketing.
What was Old is New Again
Maybe you've heard this old proverb... There is...
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Forum: Main Internet Marketing Discussion Forum
1st May 2010, 09:40 PM
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Replies: 469
Views: 25,532 Re: Has there been a change in WSO Rules lately??
Just my own Two Cents on Rule #7
There's sertainly no need for name calling or wild guessing about the reasons.
The good folks who own WF must do do this anyway. They have a successful business...
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